Maybelline is to women what women are to men….. Ecstasy en masse’…!!
I hope, people especially men admire Aishwarya Rai and Sonam Kapoor. No prize for the obvious guess you have already made in your minds… L’Oreal (Paris). L’Oreal was founded in 1909 and today belts in more than 20 brands, Maybelline being one of them.
Aaah..!! And for those urchins who remain amongst the unknown masses, Maybelline is a cosmetic brand; gentle, awesome, sexy and yet for the masses. Forgive my misdemeanor, but if I were a girl, I could well fall in love with this one. And even as a man, I can easily fall in love with the girls who use this one.
“MAY BE SHE’S BORN WITH IT. MAYBE IT’S MAYBELLINE”
The purpose of choosing Maybelline and a cosmetic brand as a beginning cornerstone for this very first article in our marketing blog is downright simple: Get your bloody precious attention, Ladies & Gentlemen.
And, if you have reached this page, I am quite sure I have got it.
Now, getting down to business:
Men will question me, “Why on earth cosmetics?” After all, there are a million better things that men can get hooked on to. Cosmetics, certainly doesn’t figure up in that list. Lips yes, but not cosmetics. But I say, guys… it is actually the lipstick that makes you go gung-ho over the lips. It is the deep, dark, infinitely long eyelashes that call for your attention in a crowd of millions. It is the smooth, flawless face air-brushed by the Dream MatteTM Mousse that catches the flare of your glimpse. And all these enablers, my dear gentlemen, are cosmetics.
Women will question me, “How many more words of indecipherable English before we can get to the product list?” To them, I must say… Not much. You can simply visit the “what’s new” and “products” tags at www.maybelline.com or www.maybelline.co.in . But before that, I must emphasize ladies… Do continue with your cosmetic cosmology. Because, it makes you look outright gorgeous. It boosts your self-confidence. It gives you that indomitable edge in the conference room. It gives you a new kick (in terms of confidence and hormones… ideally, I suppose) every day. It makes you look so good, irrespective of your age. It makes men wonder “How old are you?” and you love smiling back. Your response just leaves us guessing happily for the rest of our office hours (encompassing the whole week). I know you never did it for the men out there. But, I know you love it when you have got our total & complete attention. It will simply be irrelevant and dishonest of you to deny this fact. And if you so outrageously did so, romantics like me and many others are inevitably never going to give up, anyways.
Let me fast-track you the movement and evolution of Maybelline as a company & brand over the last century.
And, if you have reached this page, I am quite sure I have got it.
Now, getting down to business:
Men will question me, “Why on earth cosmetics?” After all, there are a million better things that men can get hooked on to. Cosmetics, certainly doesn’t figure up in that list. Lips yes, but not cosmetics. But I say, guys… it is actually the lipstick that makes you go gung-ho over the lips. It is the deep, dark, infinitely long eyelashes that call for your attention in a crowd of millions. It is the smooth, flawless face air-brushed by the Dream MatteTM Mousse that catches the flare of your glimpse. And all these enablers, my dear gentlemen, are cosmetics.
Women will question me, “How many more words of indecipherable English before we can get to the product list?” To them, I must say… Not much. You can simply visit the “what’s new” and “products” tags at www.maybelline.com or www.maybelline.co.in . But before that, I must emphasize ladies… Do continue with your cosmetic cosmology. Because, it makes you look outright gorgeous. It boosts your self-confidence. It gives you that indomitable edge in the conference room. It gives you a new kick (in terms of confidence and hormones… ideally, I suppose) every day. It makes you look so good, irrespective of your age. It makes men wonder “How old are you?” and you love smiling back. Your response just leaves us guessing happily for the rest of our office hours (encompassing the whole week). I know you never did it for the men out there. But, I know you love it when you have got our total & complete attention. It will simply be irrelevant and dishonest of you to deny this fact. And if you so outrageously did so, romantics like me and many others are inevitably never going to give up, anyways.
Let me fast-track you the movement and evolution of Maybelline as a company & brand over the last century.
It is quite evident from the pictures as to how Maybelline wants to showcase itself across regions of the world and how exactly it is perceived. You will agree that there isn’t much of a gap out there. The ladies relate to it and men can’t find it easy to forget, pun intended. Some entities may state hard facts pointing towards the more luxurious and better brands, in terms of quality at least (like Dior, E Lauder, etc…); But, again Maybelline does constant R&D, became the world’s leading seller of cosmetics a decade ago, showcases just the most fashionable and contemporary ads, and has got the hottest models in its arsenal. Adrian Lima and Emily Didonato lead from the front these days. But the aging population; forgive my lousy tongue, the older beauties, will inadvertently remember Lynda Carter, Christy Turlington, Sheetal Mallar, Sarah Michelle Gellar, Miranda Kerr and Josie Maran, amongst others. For those of you (and I know it’s the guys), don’t lose steam, you have been knowingly/unknowingly watching these beauties in different forms and fashions across varied media space over the years.
Maybelline today has come up with an exquisite range of products like “Eye Studio Collection”, “Color Sensational Lipsticks”, “Dream MatteTM Mousse face foundation”, “Colossal Kajals”, Mascaras, eye-liners and nail-polish amongst others.
It is as imperative as having butterflies in the stomach for the ladies to visit this brand once, formally & diligently. Rest assured, you won’t need my words for further indulgence.
Rohit Singh
Member-ZAMAC
MBA 2011-13(JGBS)
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